1. Sales growth
With push notifications about promotions, discounts and bonuses, you can motivate customers to buy from you. You can directly contact all users who have installed your application. For example, a company can send a special offer to customers who are in the immediate vicinity of their store or office using offline geolocation technologies.
Another advantage of the application is the ability to make mobile payments, the popularity of which is growing rapidly. People no longer want to waste time shopping, because the same things can be bought with a smartphone while sitting at home with a cup of coffee.
Ещё одно преимущество приложения - возможность совершать мобильные платежи, популярность которых быстро растёт. Люди больше не хотят тратить время на покупки, потому что те же самые вещи можно купить с помощью смартфона, сидя дома за чашкой кофе.
2. Building an audience
You can build relationships with your customers wherever they are. A person does not need to remember your web address or go to a search engine, as is the case with a website, since the application is already installed on their device. Depending on the functionality, it can be used even without Internet access.
Each new user who installs your mobile application enters your information space. Therefore, it is worth using different methods to increase the number of installations; for example, you can offer bonuses and discounts in return.
The combination of “website + mobile application” brings double dividends to the company. The company's Internet resource attracts the attention of customers thanks to search engines, and when a visitor enters a program for smartphones through the site, the company switches to more focused work with it.
3. Optimization of business processes.
You can create an application for employee interaction within a team, as well as for monitoring and managing any processes, for example, for exchanging files and data and collecting certain statistics. Mobile apps can be effectively used to organize and automate many business tasks.
It is common practice to create products that are intended solely for use within the company itself. This way, for example, you can ensure continuous interaction between employees, regardless of their current location.
4. A source of valuable analytics.
Using the mobile application, you can collect a lot of useful information for further analysis. For example, you can find out which products your customers buy the most. And also how much time they spend in the app. Or even which features are used the most and which are the least popular?
By tracking how people interact with your app, you can see how you can improve it to make it more user-friendly. Understanding your customers is the key to being successful in any business niche.
You can get audience geolocation data, demographic data, interests information, and many other interesting statistics that you can use and take advantage of.
5. Competitive advantage
Not all companies are taking full advantage of the potential of their sites, let alone their mobile apps. Some companies don't even have them, because they somehow consider them unnecessary! Competition in this area is still low, and you should definitely take advantage of this.
If you can be one of the first to start using mobile apps as a marketing and sales tool, you can confidently strengthen your position for the future. In today's highly competitive world, it is imperative to use as many opportunities as possible to communicate and build brand awareness.