SMM and SEO Promotion

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What is SMM?

SMM stands for SocialMediaMarketing.

The main goal of SMM promotion is to attract new customers and increase sales using social networks. He helps to convey information about his product to the target audience. This is achieved in different ways (advertising, involving content and direct interaction with customers), which are used in a complex.

An SMM specialist is engaged in business promotion on social networks. For one company, it will be important to increase brand awareness and gain the trust of buyers, for another - to draw users' attention to a certain project or action. But more often than not, SMM marketing pursues all of these goals at the same time. The result of the work should be a certain target action of the client (purchase, transition to the site, participation in an advertising campaign).

What is SEO?

The term SEO itself is an abbreviation of the phrase SearchEngineOptimization and implies a set of measures aimed at optimizing the search engine results for targeted queries. Modern SEO is no longer limited to typing keywords and acquiring links as it did ten years ago. Now this work has become much more painstaking and delicate.

Today SEO-promotion includes such basic elements as:

• constant monitoring of changes in algorithms used by search engines for ranking, and making appropriate adjustments;

• monitoring the relevance of search queries. It is necessary to timely track when the keywords and phrases used on your site are losing popularity among search engine users, and to change the direction of optimization work;

• creation of a semantic core and regular expansion due to actual queries;

• internal optimization, within the framework of which the website code and navigation are improved, the quality of the content is increased and the loading is accelerated;

• external optimization, that is, providing the site with citation. For this purpose, links to the resource are bought on various popular sites in order to increase interest in it from search engines;

• tracking the actions of site visitors and timely response to all negative manifestations;

• analysis of the results of work and their use to revise the strategy for further promotion.

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