SMM stands for SocialMediaMarketing.
The main goal of SMM promotion is to attract new customers and increase sales using social networks. He helps to convey information about his product to the target audience. This is achieved in different ways (advertising, involving content and direct interaction with customers), which are used in a complex.
An SMM specialist is engaged in business promotion on social networks. For one company, it will be important to increase brand awareness and gain the trust of buyers, for another - to draw users' attention to a certain project or action. But more often than not, SMM marketing pursues all of these goals at the same time. The result of the work should be a certain target action of the client (purchase, transition to the site, participation in an advertising campaign).